The rule catalogue

A match is a fact about the words, and so is a clean sweep. A release can be blocked on these without anybody’s opinion.

Banned phrasebanned_phrase

Word-boundary matching, so a rule against fight leaves firefighter alone. Carries the replacement wording, so the fix is the rule being followed rather than a suggestion.

Required disclaimerrequired_disclaimer

The text must appear in the release, on the surfaces you name.

Reading levelreading_level

Flesch–Kincaid against your grade ceiling.

Closed periodtime_window

Arithmetic against the calendar. Between quarter end and results, performance copy is caught.

The thing to check is extracted with exact offsets. Grading it needs something the code was never given, so it opens the question and refuses to answer it.

Privacy sweeppii

Emails, phone numbers, postcodes, and card numbers behind a Luhn check so an order reference is not read as a payment detail.

Already public?disclosure_check

Every figure is extracted with its exact offsets. Whether each one already appears in a public source is retrieval, so the finding is opened and not graded.

Market rulesjurisdiction_claim

The restricted phrase is a fact when it appears, and the finding names the markets. Its absence is not compliance — a claim has more wordings than a pattern.

No pattern reaches these. They go into the brief and shape the writing; until a review runs, the record says they were never inspected.

Claim restrictionclaim_restriction

A factual claim needs a source. “Must be substantiated” is not a string, so there is nothing for a sweep to match on.

Style rulestyle_rule

House conventions a pattern cannot express. The statement is free prose, so working out what to check for is itself the reviewer’s job.

Every rule, of every kind, carries a severity — blocking or advisory — and the list of content roles it applies to. One rule can hold on a slide headline and not on a caption.

On the artworkartwork

Rendered in the design itself — a slide, a poster, a frame title. Seen, not read.

Document copybody

Running copy in a document. Read rather than looked at.

Captioncaption

Published beside the artwork rather than inside it. The brand speaking around the work.

Tags and hashtagsmetadata

Machine-facing and still published: hashtags, tags, keywords.

Image descriptionsalt_text

An image description. A rule about how the brand writes headlines has no business firing here.

Notes, unpublishednotes

Written and not published. Whether a rule reaches it is the rule’s decision, not ours.

A rule that names no role applies to every one of them. A rule that names roles the content does not contain has not passed — it was never applied, and the run says so separately rather than counting it clear. See what a result establishes.

Every kind above is a statement about words, and that is the whole of the text rule class. Rules about how something looks — palette, colourway, type pairing, contrast, logo treatment — are the visual class and have no kind of their own. Which class a call checks is declared rather than inferred; the review API cannot see a colour and says so in every response.