For agencies
The rounds you don’t bill for
Regulated clients send copy back. You absorb the hours and the week.
Running social inside a regulated brand rather than for one?
Read the in-house case →How the account is organised
One team view. A hard boundary around every client.
One account standard. Isolated client brands. One cross-brand desk. A separate evidence pack for each client.
01
Account standard
Set the rules that should hold across the agency once.
02
Client brands
Keep each client’s rules, sources and work isolated.
03
Cross-brand desk
See what needs attention without opening every client.
04
Evidence packs
Hand each client a record containing only its own work.
Plans are priced for your team, not per client brand.
TwoREVIEW ROUNDS YOU ABSORB
The rules sat in a document your writer has never opened, owned by a team you don’t report to.
The rework is the product
Today
19 WORKING DAYS · 4 OF THEM REWORK
Checked as it is written
8 WORKING DAYS · NOTHING RETURNED FOR A RULE
Every client’s rules, loaded once
YOUR CLIENTS
- Northwind Dermatology
- Veltriva EU5
- Marlow & Co
- Calderwood Rare Disease
RULES IN FORCE HERE
Northwind medical & brand guidelines
Eczema awareness week · carousel
Stopped
“clears it up for good” — you cannot claim a cure
Clinic locator · single post
Clear
Nothing to fix
Patient story · story set
Needs a person
Consent line needs a name against it
Switch client, switch the rules. Nothing from one client appears inside another.
Your client signs without a licence
SENT FOR SIGN-OFF · LINK EXPIRES 12 MARCH
“Eczema flares in winter. Here is what dermatologists actually recommend.”
CAROUSEL · 5 FRAMES · INSTAGRAM
WHAT WAS CHECKED
- PASSEDNo cure claims
- PASSEDEvery figure carries its source
- PASSEDConsent recorded for the patient image
YOUR NAME
Bound to the version they were shown. Your side confirms it, and it joins the permanent record.
What you do instead today
A shared document and a checklist
Catches what the reviewer remembers, on the day they review.
The review suite your client already owns
You have no seat in it, and nobody runs a caption through it.
A writing assistant with a brand voice setting
Returns an opinion about tone. Your client asked what was checked.
A senior who reads everything before it goes
Your most expensive person, and it stops the week they take leave.
All four look after the writing. This holds the rules while the sentence is being typed.
The two questions procurement asks
Client A cannot see Client B
Separation sits underneath every query, and is re-checked against a real database on every release.
HOW IT IS ENFORCED, AND HOW IT IS PROVENThe record you hand a client names that client only
The export you send out names nobody else’s work. Handing one over is not a disclosure event.
WHAT IS IN THE FILECheck the post that came back
Load a client’s guidelines, paste in what they returned last month, and see what this would have caught.