governance
It refuses, and it remembers
Rules in force on every export. A record that outlives whoever made it.
Your rules, in your own words
Drafted from the guidelines you already send to agencies, each one quoting its source line.
NEW RULE
WHAT HAPPENS WHEN SOMEBODY WRITES IT
ALREADY IN THE BOOK
Never claim a cure
Account · stops the send
No before-and-after imagery without a consent reference
Account · stops the send
Every outcome statement carries a source
Northwind · flagged for a person
What a rule looks like where it lands
One line of Northwind’s copy. Two rules, two kinds of answer.
northwind dermatology · frame 1 · headline
Six weeks of this will cure your fatigue, and 8 in 10 people feel better.
- Stopped instantly
“Do not claim anything cures a condition.”
Finding nothing is as much a fact as finding something.
- Flagged for a person
“Any statement about outcomes must be sourced.”
Until somebody looks it reads as not checked yet. Never as passed.
9 rule types, in three bands
Settled in code
4 of 9
These stop a release without anybody’s opinion.
- Banned phrase
- Required disclaimer
- Reading level
- Closed period
Found in code, settled by a person
3 of 9
It finds the exact words and hands you the question.
- Privacy sweep
- Already public?
- Market rules
Nothing sweeps for these
2 of 9
They shape the brief and wait for a person.
- Claim restriction
- Style rule
Waiving a rule costs a sentence and a name
Rules are frozen at release, so a later edit to your book cannot change what a past release was checked against.
9 rules held
Words, disclaimers, closed period, privacy sweep
1 rule stopped it
“Every outcome statement carries a source”
2 rules not checked yet
They need a person, and nobody has looked
WAIVING THE RULE THAT STOPPED IT — WHY?
Approval bound to the content
It covers what is said, not where the text box sits. Nudge a caption, nothing changes. Change a word, legal signs again.
Six starting points by sector
Working rule sets rather than a blank screen.
- Health and care
- Financial services
- Legal
- Recruitment
- Food and supplements
- A sector-neutral privacy sweep
Want it pointed at your brands?
Tell us how many brands you run and what goes wrong today.