Skip to content

COPY STUDIO

Emails and letters, checked as you type

Prose rather than frames, held to the same rules, landing in the same record. Your medical and legal guidelines run on the words while you are still writing them.

AS YOU WRITE

The flag lands on the word, not in a report on Thursday

The moment the offending word is finished — with the rule it broke and where that rule came from. A wavy line means a machine settled it and there is nothing to argue about. Brackets mean a rule reaches these words and only a person can say.

Copy Studio · Veltriva EU5 — prescriber email

DRAFT

AS YOU TYPE

Nothing wrong yet.

REWRITING

A suggested wording is checked before you are told it works

Every candidate goes back through the same rules, over the same document. A rewrite that satisfies one rule by breaking another is the most common way a fix goes wrong, and it never reaches you looking like a fix.

Marlow & Co · Q2 investor update

WHAT YOU WROTE

Our balanced fund has beaten its benchmark every year since 2019.

THREE WORDINGS, EACH CHECKED AGAIN

BREAKS A DIFFERENT RULE

Our balanced fund has beaten its benchmark every year since 2019, and we expect that to continue.

This wording breaks a rule the original did not: no forward-looking promise about returns.

STILL NEEDS A PERSON

Our balanced fund outperformed its benchmark in every year since 2019.

Still a performance claim. A person has to decide whether it stands, and nothing here has.

CLEAR

Our balanced fund outperformed its benchmark in each year from 2019 to 2024. Past performance does not predict future returns.

Checked again against every rule in force, not only the one it was asked to fix. Clear.

A suggested rewrite is not trusted because it was suggested. Each one goes back through every rule you have, so a fix that quietly breaks something else never reaches you as a fix.

VERSIONS

Nothing is ever overwritten

Revisions are numbered and kept. An approval is tied to the words that were approved, so editing one sentence makes a new revision rather than quietly leaving a signature standing over copy nobody read.

Veltriva EU5 · prescriber letter

EVERY VERSION, OLDEST FIRST

  1. REVISION 1First draft of the prescriber letter.PASTED FROM A BRIEF
  2. REVISION 2Efficacy paragraph rewritten with the label figure.EDITED
  3. REVISION 3Source line added under the figure.A WORDING YOU ACCEPTED
  4. REVISION 4One sentence changed in the dosing paragraph.EDITED

    Not approved. Revision 3 is untouched and still says exactly what Dr Okafor read.

Nothing is ever overwritten. An approval is tied to the words that were approved, so changing one sentence cannot quietly leave a signature standing over copy nobody read.

GETTING IT IN

Start from anywhere, and be told what arrived

Paste it, drop in a Word file, pull a Google Doc by link, or start from one of forty-four templates. A Word import states what it read, what it kept and what it left out — because a clean result over words nobody checked is the one failure worth preventing.

Paste it

Straight out of wherever you were writing.

A Word file

.docx, .md, .txt, or a Google Doc by link.

A template

Forty-four of them, by channel and by job.

WHAT CAME OUT OF THE WORD FILE

9 paragraphs
read as copy and checked
2 headings
kept, and marked as headings
1 comment from legal
carried across with the words it was about
3 tracked deletions
not checked — you already removed them
1 line reading “TK: confirm”
kept and flagged rather than quietly dropped

Nothing is dropped in silence. A clean result over words that were never read is the one failure this is built to prevent.

MANY MARKETS

One piece, forked into the versions it really has

Make a variant and you get a sibling document, not a copy in a folder — its own revisions, its own approval, and a way back to the others.

VELTRIVA EU5 · PRESCRIBER LETTER

The wording everyone starts from

Germany

Approved 14 May

France

One figure needs a source

Netherlands

In draft

Each market is its own document with its own revisions and its own approval, and they stay a set — so you can move between them without hunting through a folder.

SIGNING

A signature that says what it means

Four meanings, and the signer picks one. “I read this” and “this may go out” are different claims, and a record that cannot tell them apart is worth nothing at an inspection.

Approved for release

This may go out.

Reviewed

I have read this and have no objection. Not a release decision.

Authored

I wrote these words. The right one for a draft.

Responsible

I hold responsibility for this content, however it was reviewed.