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Rule inheritance

Rules are set at three levels and travel downward. A level below can always add and can always tighten. It can never remove or weaken what it inherited.

The three levels, and which way a rule can move

Rules are set at three levels — account, brand and campaign — and travel downward. A level below always inherits what is above it and may always add to it or tighten it. It can never delete an inherited rule or drop it from blocking to advisory: the control that would do it is refused, with its reason written beside it, and a weakening that reaches the data some other way is dropped on the next read rather than honoured.Accountthe principal, or complianceinherited by every brandBrandthe team on that clienton top of what it inheritedCampaignwhoever runs the launchone launch: an embargoinherited, and a level below may always add or tightendelete it, or drop it to advisory — refused at the control

who may write a rule at each level

Account
Anyone who holds an owner seat
Brand
An owner or editor, or a grant holder with edit
Campaign
Anyone who can edit the brand it belongs to

What a level below may and may not do

Allowed

  • Add a rule of its own, at its own level
  • Raise an inherited rule from advisory to blocking

Refused

  • Delete an inherited rule
  • Lower an inherited rule from blocking to advisory
  • Reword an inherited rule — the definition stays with the level that set it
  • Change which roles of content an inherited rule reaches

The refusal happens at the control rather than at the save. The weaker severity cannot be chosen on an inherited rule and there is no remove button on one, each with the reason written beside it — because somebody who believes they have removed a rule and has not is worse off than somebody who was told no.

Changing a rule does not change what was already approved

An approval records a fingerprint of the rules that were in force when it was given. Tighten a rule an hour later and the approval does not silently start covering the new one — it is shown as needing to be given again, against the rules as they now stand.

Every change to a rule at any level is an entry in the register, naming the hand that made it and what it said before.