CAROUSEL STUDIO
Posts and carousels that clear the first time
Six formats, sixty ways to build a frame, and a rule set that runs while you draw. You find out what is wrong before the deck exists, not after somebody has read it.
START
Choosing a format is choosing which rules apply
A carousel publishes artwork, a caption, hashtags and image descriptions. A story set publishes two of those. Each format says what it will be checked on before you write a word, which is a sentence no other template gallery can write.
START FROM A FORMAT
Carousel explainer
Instagram · 4:5
Single post
Instagram · 1:1
Story set
Instagram · 9:16
LinkedIn post
LinkedIn · 1:1
LinkedIn document
LinkedIn · 4:5
Headline set
Instagram · 1:1
SO THIS GETS CHECKED ON
ArtworkCaptionHashtagsAlt text
Before you write a word.
LAYOUT
Sixty ways to build one frame
Layout and composition are separate choices — ten of one, six of the other. Two decks that started from the same place do not arrive looking like siblings, and nothing you make announces which tool made it.
What a dermatologist checks before they change a routine
SWIPE →
THIS FRAME IS
Cover · Full bleed
Ten layouts, six ways to compose each one. Sixty arrangements of the same words, and nothing in the set is the default.
TYPE AND COLOUR
Type you will not find in a dropdown
Six typeface pairings, all self-hosted, all real — a high-contrast editorial serif, an ultra-wide display, letterforms irregular enough that a person clearly chose them. Eight colourways, each with its own inks and its own accent. Bring your own family and it joins the list.
Northwind
Twelve weeks before a routine is worth judging.
Sharp, high-contrast editorial serif.
TYPEFACE PAIRING
COLOURWAY
Press
Six pairings and eight colourways, all of them set in real type rather than picked from a dropdown of system faces. Upload your own family and it joins them.
STRUCTURE
Start from a shape, not a blank deck
Six starters, and they are structures rather than copy — a hook that earns the swipe, one idea a frame, the caveat where it belongs. Including two nobody else offers: one image running unbroken across every frame, and a sequence that reads as motion when it is swiped fast.
Story
6 frames. Hook, turn, resolution, invitation.
Tips list
5 frames. Numbered payload in the middle.
Product
4 frames. Screenshots carry the weight.
Big stat
4 frames. One number does the work.
Seamless panorama
3 frames. One image across every frame.
Frame animation
8 frames. Reads as motion when swiped fast.
EXPORT
The gate at the end, and why people stop dreading it
A rule a machine can settle has to be fixed. A rule only a person can settle takes a written reason, and the reason keeps your name, the date and the exact words it was about. Then it leaves as a PDF or as PNGs.
Release PDF
5 FRAMES · NORTHWIND DERMATOLOGY
Stops the send
Frame 2 — “cure”
Never claim a cure. Nothing here needs your opinion.
Flagged for a person
Frame 3 — “8 in 10 people saw an improvement”
Any figure needs its source. No machine can decide whether yours is good enough.
Nothing is waved through. A rule a machine can settle has to be fixed; a rule only a person can settle takes a reason, and the reason keeps your name on it.
SIGN-OFF
Send it to the person who signs, wherever they are
A link, opened on a phone, by somebody with no account and no seat. One frame at a time, remarks against the frame they are about, and a sign-off at the end bound to what they actually saw.
NORTHWIND DERMATOLOGY
Priya sent you five frames to look at.
Twelve weeks before a routine is worth judging.
FRAME 3 OF 5
Frame 3 of 5. Two you have not seen yet.
Leave a remark on this frame…