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Inkstand

Carousel Studio

Posts and carousels checked while you build

Choose a format and Inkstand states what it will check. Check the deck against your adopted rules before release.

Start

Choosing a format is choosing which rules apply

A carousel includes artwork, a caption, hashtags and image descriptions. A story set includes artwork and image descriptions. Each format states what Inkstand will check before you write.

Northwind Dermatology ·New workRelease

Start from a format

Carousel explainer

Instagram · 4:5

Single post

Instagram · 1:1

Story set

Instagram · 9:16

LinkedIn post

LinkedIn · 1:1

LinkedIn document

LinkedIn · 4:5

Headline set

Instagram · 1:1

So this gets checked on

On the artworkCaptionTags and hashtagsImage descriptions

Before you write a word.

No frames yet. 12 rules in force and waiting.5 frames · 1080×1350

The bench

The whole deck and its release status

The plate shows the channel, outstanding work and release status. The strip shows word count by frame. Run the rules against the deck before release.

Northwind Dermatology ·Veltriva is on the Northwind formulary.1 blockingRelease
03/05

In our view the most powerful oral option in dermatology.

Quoted from the payer's published listing rationale, September 2026.

Northwind DermatologySwipe →

The argument · 5 frames + captionBar height = words on the frame

0102030405cap
One thing stops a release.5 frames · 1080×1350 · frame 3 · 12 rules in force

One deck, one rule set, and a plate that says what is true right now. The frame that breaks a rule keeps the release button out of reach until somebody deals with it.

Layout

Sixty ways to build one frame

Choose from ten layouts and six compositions. Combine them independently for sixty starting points.

Northwind Dermatology ·Veltriva is on the Northwind formulary.ClearRelease

What a dermatologist checks before they change a routine

Swipe →

This frame is

Cover · Full bleed

CoverFull bleed
QuoteBand
Big statScale jump
Photo + textSplit
ListStack
Closing + CTAAnchored
Nothing stops a release. 12 rules read this deck.frame 1 · Cover · Full bleed

Ten layouts, six ways to compose each one. Sixty arrangements of the same words, and nothing in the set is the default.

Type and colour

Six self-hosted typeface pairings

Choose from six self-hosted typeface pairings and eight colourways. Bring your own type family and it joins the list.

Northwind Dermatology ·Brand kit — type and colourClearRelease

Northwind

Twelve weeks before a routine is worth judging.

Sharp, high-contrast editorial serif.

Typeface pairing

BroadsheetStackedWideWonkQuietRounded

Colourway

Press

Nothing stops a release. 12 rules read this deck.6 pairings · 8 colourways · Press

Six pairings and eight colourways, all of them set in real type rather than picked from a dropdown of system faces. Upload your own family and it joins them.

Structure

Start from a shape, not a blank deck

Six structural starters cover hooks, one idea per frame, caveats, one image across every frame and a sequence that reads as motion when swiped.

Story

6 frames. A first-person account. Hook, turn, resolution, invitation.

Tips list

5 frames. Teach one thing. Numbered payload in the middle.

Product

4 frames. Show the thing. Screenshots carry the weight.

Big stat

4 frames. One number does the work. Everything else supports it.

Seamless panorama

3 frames. One continuous image across every slide. Reads as a single scene when swiped.

Frame animation

8 frames. Sequential frames that read as motion when swiped quickly. Uses the 20-slide allowance.

Export

The gate at the end, and why people stop dreading it

A rule a machine can settle has to be fixed. A rule only a person can settle takes a written reason, and the reason keeps your name, the date and the exact words it was about. Then it leaves as a PDF or as PNGs.

Northwind Dermatology ·Veltriva is on the Northwind formulary.1 blockingRelease

Release · PDF and PNGs

Release 5 frames and a caption

The record below is written once and cannot be edited or deleted. Read what it will say.

Read by
12 rules in force · 9 matched in code, 3 judged
Stops a release
1 undecided

Fix it on the frame, or say why publishing over it is fine. Nothing is decided for you.

frame 3 · Any figure needs its source — “8 in 10 people saw an improvement”

Why is publishing this fine? At least eight characters, recorded with your name.

Rule fired wronglyThe rule reaches this by accidentRule does not applyRecorded as not applying to this contentAccepted riskPublished knowing the rule breaks
The record
P. Ramanathan · 14 May
Release 5 framesNot yet

Nothing on this page changes the deck. Release records cannot be edited or deleted.

One thing stops a release.5 frames · 1080×1350 · 12 rules in force

Nothing is waved through. A rule a machine can settle has to be fixed on the frame; a rule only a person can settle takes a written reason and one of three classes, and the line it writes keeps your name on it for good.

Sign-off

Send it to the person who signs, wherever they are

A link, opened on a phone, by somebody with no account and no seat. One frame at a time, remarks against the frame they are about, and a sign-off at the end bound to what they actually saw.

NORTHWIND DERMATOLOGY

Priya sent you five frames to look at.

Twelve weeks before a routine is worth judging.

FRAME 3 OF 5

Frame 3 of 5. Two you have not seen yet.

Leave a remark on this frame…

Sign off on these five frames