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design

Governed work that still looks like yours

Apply the rules without flattening the design.

Three rendered decks

Each uses the product renderer with its own colourway and type pairing.

Field Notes — Poster colourway, Wide type

One deck, four identities

The same frames in four palette and type combinations.

01 / 03

What we mean when we say gentle

Northwind Dermatology

02 / 03

Three questions before you change your routine

  • What is my skin reacting to?
  • What am I already using?
  • What did my last review say?

03 / 03

Talk to your dermatologist first.

Northwind Dermatology · northwind.example

SAME THREE FRAMESClinic · Broadsheetinstitutional

Sixty layout and composition combinations

10layouts
cover · text · list · quote · big stat · photo and text · photo background · screenshot · logo · closing
6compositions
stack · anchored · full bleed · split · scale jump · band
60starting points
on every palette below

Six self-hosted typeface pairings

All self-hosted. The exporter waits for every face before it draws.

  • Broadsheet

    Six weeks, one routine

    Sharp, high-contrast editorial serif.

  • Stacked

    Six weeks, one routine

    Chunky variable display, headline as hero.

  • Wide

    Six weeks, one routine

    Ultra-wide, all-caps at scale.

  • Wonk

    Six weeks, one routine

    Irregular letterforms — a human chose this.

  • Quiet

    Six weeks, one routine

    Literary and restrained.

  • Rounded

    Six weeks, one routine

    Warm and approachable.

deliberately absent

  • Inter
  • DM Sans
  • Space Grotesk
  • Fraunces
  • Lora

Eight high-contrast palettes

  • Pressinstitutional

  • Ledgerinstitutional

  • Clinicinstitutional

  • Graphiteinstitutional

  • Posterexpressive

  • Duskexpressive

  • Signalexpressive

  • Flareexpressive

The frame counter is the only label above the headline

Position in a swipe is load-bearing, so the counter stays.

Key takeaway

Three things we learned this quarter

a label above the statement — on eight of ten layouts in the tool this replaces

03 / 07

Three things we learned this quarter

Q3, across every market we run

the frame counter, and a caption below — which reads as a photo credit rather than a template slot

Formats that are awkward elsewhere

Both picked in one click.

A panorama is one image that runs across every frame of the swipe, so the picture continues over each seam. A sequence is a separate frame each time, with one element moving between them so the swipe reads as motion. Both are picked in one click as a starting structure.panorama · one image across the swipesequence · a separate frame each timeframe 1frame 2frame 3

Export

The exporter draws the same component the editor showed. What you approve is what ships.

PNG

High-resolution, as a ZIP

Instagram

PDF

One file, multi-page

LinkedIn documents

Want it pointed at your brands?

Tell us how many brands you run and what goes wrong today.

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