evaluator’s guide
Assess this in fifteen minutes
If someone sent you this link with no explanation: it is a carousel tool for teams whose posts have to clear a rule before they go out. Everything below can be done in a browser tab, right now, without an account.
The fifteen minutes
Four things, in this order, none of which needs us
- 0–6 min
Run the engine on copy you already published
Open the checker →Do not use the sample. Paste something your team actually put out last week — a LinkedIn post, an ad, a press release. Pick the rule set closest to your sector and press nothing; it checks as you type.
What to look at, in order:
- Whether it finds anything
- On real regulated copy it usually does, and the interesting case is when it does not.
- The tier on every finding
- Each one says whether code decided it or a model was asked. That distinction is the product.
- The counter above the results
- How many rules ran in code, and how many still need judgement. A clean result is reported as clean against the rules that run in code — never as compliant.
- The caveat under the text box
- It tells you what that sector pack does not cover.
This runs in your browser. Nothing you paste is transmitted, stored or logged, which is why it works without an account.
- 6–9 min
Decide whether the honesty is structural
Read how enforcement works →Every tool in this category says AI keeps you compliant. The question that separates them is which checks are deterministic and which are a model’s opinion — and most vendors cannot answer it, because their system does not track the difference.
Here it is a field on every finding, carried through to the release record, and it degrades honestly: a rule the reviewer never reached is labelled as never reached, not quietly counted as passed. Read the three tiers and ask your incumbent the same question.
- 9–13 min
Hand the security page to vendor review
Trust and security →Data residency, tenant isolation, who on our side can read what, sub-processors and retention, each with the mechanism behind it rather than an adjective.
The questionnaire at the bottom is the part to forward. The standard assessment questions are already answered there in the form your template wants, and every answer is a specific one — a mechanism, a number, or a plain no.
- 13–15 min
Check the commercial and legal shape
Pricing →Pricing is published. The data processing terms and the sub-processor list are on the site rather than behind a form. The liability position in the terms is a real limitation and your procurement team should read it as one.
Who on your side should look at what
Nobody buys this alone
A tool that touches published brand content is never bought by one person. Five people each block it for a different reason, so here is the shortest path for each of them.
Who
Opens
Question it settles
Social or content lead
The checker, then the design pages
Will this make work we would actually publish, and will it slow us down?
Brand lead, in-house
Can I set rules once and stop a market team quietly weakening them?
Brand lead, at an agency
Can I hold one line across every client without their work touching?
Compliance or legal
What is actually checked, what is only claimed, and what evidence survives the person who published?
IT and security
Where does data live, who can read it, and how is one tenant kept out of another’s data?
What needs a workspace to see
Five things no marketing site can show you honestly
Each one needs a workspace with your brand and your rules inside it before it means anything. Screenshots of them would be screenshots of somebody else’s rules.
The export gate
A release being refused until someone deals with a blocking rule, and per-finding acceptance with a written reason.
The release record
Append-only, naming the person, what they acknowledged, and the rules exactly as they stood at that moment.
The compliance report
The artefact you hand a client or an auditor, exported as JSON for any period, without asking us for it.
House-rule inheritance
An account rule a workspace editor can make stricter and cannot weaken, with the refusal reported rather than silently undone.
Approval bound to content
Sign-off fingerprinted against exactly what was reviewed, so it voids itself when the headline changes.
If you want those judged before you commit, ask for a walkthrough on your own copy. About twenty minutes, and it is a screen share rather than a slide deck.
Ask for one →Why access is by invitation
The evaluation is self-serve. The account is not.
Accounts are set up by hand, deliberately. A small number of teams are onboarded at a time, each configured with its own rule set, and every request is read by a person rather than processed by a queue. That is a constraint on growth we have chosen, and it is the reason a workspace arrives already shaped to your sector instead of empty.
What it does not constrain is the evaluation. A buying committee at a regulated company does not sign up with a corporate card anyway — it runs a security review, reads the processing terms, and asks what the tool actually guarantees. All of that is on this site, in full, with no form in front of it.
That is the part worth making self-serve, and it is the part that is.
What happens from here
Five moves, and the first two need nothing from us
- 01
Test the engine on your own copy
No account, nothing transmitted, two minutes.
- 02
Send security to IT, processing terms to legal
Both are complete enough to review without talking to us.
- 03
Request an invite
Say how many brands you run, what sector, and what currently goes wrong. Every request is read; the reply usually lands within a couple of days.
- 04
An account is created, with your first brand in it, and an invitation goes to your email
Sign-in is a one-time link. There is no password to set.
- 05
Nothing is charged until you have used it
The account exists and you have worked in it before any invoice does.
If you have a hard requirement — single sign-on, your own paper, a particular region, a signed questionnaire before a call — say so in the request. Naming it up front is more useful to both of us than a polite yes.
Start with your own copy.
Six minutes, no account, and it will tell you more than the rest of this site put together.